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Kodak Brochure, 1963

Everyone loves old Disneyland paper ephemera, it is one of the constants of the Universe theorized (and later proved) by Einstein. And today I am capitalizing on that love by sharing this scan of a 1963 brochure presented by Kodak; they were the providers of film and film accessories in the park for many years. It's pretty common, but still fun to look at.

There it is, that oh-so-1960's illustration on the cover. It's colorful, it's energetic, it isn't beholden to the artistic styles of previous generations. It's almost "pre-psychedelic". It looks like they used art markers, and while I am not sure when those came into use, 1963 seems early. Of course it might just be watercolor, too.


Unfold it to reveal two additional panels, with handy hints for amateur shutterbugs. If it's cloudy, what shutter speed should I use (assuming I'm using Kodachrome II)? Kodak's got you covered, baby! Most of the photo examples aren't that exciting, though I do enjoy the one with the spaceman balloon vendor, with the Moonliner (sans "TWA") in the background.


But the best part is this unique, stylized map of the park. Ink and gouache, perhaps? Like the cover, the graphic look is right in step with what was popular at the time. At first I thought the artist painted a fountain in the middle of the plaza, but now I realize that it is a tree. Notice the red dots (30 of them), indicating the location of all of the "Kodak Picture Spots".


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